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According to the reports of International Data Corporation (IDC), Xiaomi has emerged victorious in the relay race between smartphone giants in India. With 30.3 percent market share, it has created a havoc in the marketplace.
Xiaomi increased its share of total online shipments from 32 per cent a year ago to 53 per cent in Q1.
Xiaomi maintained its lead in the market for second quarter in a row with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5.
"Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels. Huawei's Honor 9 Lite also made into the top 5 online models in its debut quarter 2018Q1," said Jaipal Singh, Senior Market Analyst, IDC India.
Samsung remained at the second spot with flat annual growth in Q1.
"Samsung's two-pronged approach with the focus on low-to-mid range J series and the latest flagships Galaxy S9 series along with Galaxy S8 series and Note 8 in the premium segment drove shipments for the vendor," said the IDC.
OPPO climbed to third spot from fifth in the last quarter. Vivo slipped to fourth position as its shipments declined by 29.4 per cent year-over-year in Q1. However, the brand grew by 2.1 per cent as compared to the previous quarter. The Y series of Vivo continued to generate close to 70 per cent demand.China-based Transsion Group made its debut in the top 5 with more than threefold annual growth in shipments in Q1. The China-based group has four brands under its umbrella - itel, Tecno, Infinix and Spice.
IDC also mentioned that the 4G feature phone market continued to grow at more than 50 per cent quarter-on-quarter, driven primarily by Reliance JioPhone which led the market with 38.4 per cent share. The company's masterstroke of giving 4G data at a nominal price of Rs.49 in the initial weeks of the quarter was a major hit at the marketplace.
Commenting on local manufacturing of smartphones, Upasana Joshi, Senior Market Analyst, IDC India, said: "The recent import duty hike on PCBs, camera modules and connectors by the Indian government, definitely puts cost pressure on the smartphone companies, till such time that they set up lines for CKD (Complete Knock Down) type of manufacturing to reduce this impact."
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